A Closer Look at Commercial Print and Direct Mail Services
In most cases, businesses are using their advertising resources on Internet and mass media marketing solutions. While it is true that these are effective marketing solutions in their own right, neither of these are as time-tested and cost effective as direct mail marketing. In the the fast paced world of Internet marketing and TV commercials, today’s customers seem more receptive than ever to the old fashioned charm of direct mail and commercial print ads.
In the digital age we are living in, there is something exciting and novel about having a print offer sent directly to your home. Direct mail marketing actually offers your business a way to reach out to potential customers that is both charming and effective. While it is true that internet marketing and mass media advertising will make many people aware of your business, direct mail marketing does one better by actually putting an invitation to visit your store or business location right into the customer’s hand. Studies show that when you place an EDDM postcard, flyer, or print ad into your customer’s hand, a good percentage of them will return to your store location with it within a few days.
Beyond the novelty and charm of direct mail marketing, there are several others benefits that you will find when you use it. A great benefit of direct mail marketing is that it is extremely well targeted and perfectly aimed to benefit your business. When you use mass media and Internet marketing, the results are hit and miss. You aim at reaching large numbers of potential customers, but there is no way to be sure people who see your ads online are going to click your ad, open your text message, or watch your TV commercial through to the end. When you use direct mail, though, anyone who reaches into their mailbox will have your flyer, EDDM postcard, or print offers in their hands, usually long enough to read them.
The best way to benefit from direct mail marketing is to send out announcements, regular specials, and attractive offers at least once a month, or more if your business is fast paced. Today, commercial print companies are offering direct mail and EDDM (every door direct mail) services in addition to commercial printing services at an overall savings to companies that take advantage of bundling them together.
Those who are looking for ways to benefit from direct mail marketing services should take a moment to visit the website of a commercial printing company in their area that also offers direct mail marketing services. For businesses that are based in Texas, all you have to do is search the web for Houston commercial printing.